Debenhams
I believe that Debenhams sells quality products at a higher class than most stores, I figured that to look at their presentation of the photo frames and the backings used would prove useful when comparing to that of a lower standard. I think that both internet sales and store sales should be compared regarding the presentation and how they are put across to the public to see which I think is the most affective. Here looking at the website I find that first of all it seemed quite plain and the red glared in comparison to the clinical white background. The colour separation did however make the price and reductions clear I just feel the typeface used was boring and so is the colour scheme, I think a serif font would have been more appropriate to demonstrate more class and character.
These photo frames have a regal, sophisticated connotation because of the gold reflective outer that represents shiny expensive gold. The photo backing is particularly plain and neutral with a minimal pattern that doesn't seem to communicate much to the audience or represent the frame its self. the benefit of a plain background however is that the dimensions are bold and are the first piece of information that my eyes are drawn to.
I personally feel this photo frame has little personality, it has a strange texture, something that I believe would not fit well into many living rooms. The backing photo is slightly more interesting than the previous example, I still find that it doesn't necessarily communicate to a specific audience but I feel that the interlinking pattern shows relationships, something that is often portrayed in the image put into the frame.
These very simple photo frames were displayed quite inconveniently, stacked oddly and not showing them off particularly well. The simple and modern frame is contrasted by the stark yellow photo backing image, I think this makes it look quite cheap and the only benefit is that the writing stands out from afar.
The backing photo here is my least favourite in the Debenhams range, the grey background itself does not fit in with the colours of the frame but the neon writing tops it off as a disaster. The neon is unnecessary and the readability is limited unless studied at close range. The frame is unisex from my point of view but the backing photo seems feminine and therefore narrows the audience to which it could be sold to.
Tk Maxx
Compared to the higher end website of Debenhams I prefer this one of TK Maxxs', the images are spread more evenly and there is no text overlapping the images clouding the view. I think that orange works much brighter than red as it has much warmer and friendlier connotations and brings a more inviting feel to the page. The layout is easy and description is minimal, something I think is quite minimal, the actual frame should sell itself.
On the other hand the photo frames being sold within the store are arranged haphazardly and in a very unorganised manor. There seems to be no structure or plan, more of a jumble sale feel of odd bits, this makes it look unprofessional and an effort to search through to find one you want.
Here is anther example of how the frames are badly presented although the image on this one was clear at least. The idea of a woman sleeping represents only tiredness or boredom, neither of which would encourage to buy the photo frame, I think the idea was to communicate peacefulness and tranquility.
I like the backing used in this photo frame, although it doesn't engage it is still in keeping with the theme of the frame. The colour and texture of the paper represents that of parchment paper which has historical context to compliment the old style frame. I understand why the brand name would need to be in large text but I think the dimensions should be visible also as they are more important to the buyer.
Man Ray
These photograms created by man ray are some of the more famous photograms ever made, I was introduced to them a few years ago but only this week have I come to appreciate them more through coming across my own difficulties. I thought that they were fairly simple and even a little boring but now my view of them has changed as I look more in depth and understand how complicated they are. I particularly the textured feel of the top one, it looks almost as though there is a thin mesh covering over the objects, this breaks down the image so it isn't an overwhelming large block of colour.
Unlike the first image the composition of the second image is uncomfortable and doesn't sit well, I can't see how the rule of thirds or any other simple guidelines have been used, it looks strange to me and takes away from the crisp clear objects which in themselves are very interesting.
"Of course, there will always be those who look only at technique, who ask 'how', while others of a more curious nature will ask 'why'. Personally, I have always preferred inspiration to information."
- Man Ray
Anna Atkins
Anna Atkins seems to focus on creating the 'perfect' photogram, the leaves she has used here look to be picked fresh rather than dead on the floor, this gives a really precise image as the leaves have no defects. I may try a combination of dead and alive leaves and compare the results.
Anna Atkins
This is what I am aiming for when creating my images apart from mine will be black and white not colour, which I personally think distinguishes objects a lot clearer using this process. Seeing the structure of the leaves reminds me of ghosts due to the opacity but also has connotations of sturdiness and fragility, a strange juxtaposition.
Anna Atkins
I like the composition of this photogram, the feathers don't sit within the border they float of the edges on all four sides using the page well and allowing space. The audiences eyes are drawn to the edges of the page rather than focusing in the same spot, the eyes travel in an anti clockwise direction due to the pattern the leaves are placed.
Anna Atkins
The first thing I noticed about this image was that even though it is 2D there seems to be a perspective, the dandelion head looks further away and its stem looks to be protruding from the page. I personally would have let the stem come off the bottom of the page without seeing the end of it but I think this works surprisingly well. The leaf piece that is layer horizontally I think is slightly unnecessary and the image would still be successful had this not been placed here, it would have looked mrs simple but striking in my opinion.
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