Project Proposal

Project Proposal

Practical Element 1: Research investigation

This part of my practical will be an in depth research investigation into the use of the Gestalt principles within logo design ranging from the earlier period of 1930 to 2015. This will be completed alongside the dissertation writing so that it can give reliable results that will be analysed within it as part of the content. It will be presented in a clear and precise way that will show the chronological order of the logos, and finally presenting the results at the end.

Practical Element 2: A1 typography set

This will be the main body of the practical and will be a direct reflection of what my dissertation has allowed research in to. There will be a minimum of three grids and the content will be taken directly from the dissertation, these will be at A1 size so as to include all of the writing. Each grid will have an assigned principle and this is how the layout will be designed with this in mine.

Practical Element 3: Gestalt principles guide

For the final part of the practical element, a guide to the Gestalt principles will be designed and created. Each principle will be presented and examples given, its key aim is to communicate how these principles can be beneficial to all designers and how they are applied in certain situations.