Design Context Blog: CoP Essay Quotes Research

1.
'Wertheimer was the core of the trio of early German Gestalt Theorists (with Koffka and Kohler). His ideas featured the view that thinking proceeds from the whole to the parts, treating a problem as a whole, and permitting the whole to command or dominate over the parts. This was a synthesis (up - chunking to more inclusive concepts) approach rather than an analytical approach (down - chunking to details). Wertheimer thought reductionism was a fundamental problem of his time; he was particularly interested in the nature of problem solving.'

'There are wholes, the behaviour of which is not determined by that of their individual elements, but where the part-processes are themselves determined by the intrinsic nature of the whole.'

Look further into analytical approaches
Use second quote to explain general overview of Gestalt, include in introduction.

' more of a descriptive framework than an explanatory and predictive theory.'
Find another source to back this up, more of a guideline than a strict set of rules, this shows how it is explained through the principles rather than a theory.
Go on from here to explain the framework, give general overview of each principle and how/where they are used.

Cognitive psychology could be another path to branch down
We pick out certain elements from a visual that stand out
Which principles does this concern? Hierarchy?
Receptive to patterns and interruptions, is this applicable to logo design?

Concentrate on the idea of having control over the mind of the audience, how can we use this to our advantage?
They put trust and belief into a design, needs to be convincing.
Something that is well designed will stay in the market longer, what constitutes to something 'well designed'.

Dopamine levels:
Dopamine is a neurotransmitter in the central nervous system that helps regulate many things in the body, including movement, balance, walking, feelings of motivation, happiness, sexual desire, pleasure, reward, immune function, insulin regulation, physical energy, thinking, and short-term memory. Your body also uses dopamine to produce norepinephrine.

'To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients.'

Shows the importance of a logo
It is the face of the brand and what the consumer puts their faith and trust into.
It is almost more important than the product itself, the product is sold on the visuals.

The bottom bullet point use as quote, this explains closure in its simplest form.
Look further into aesthetic balance - symmetry/asymmetry

This looks into political influences of design, the Cold War had an effect on style and prompted some large companies to develop their identity as a response.
Any other social, political influences?

Looking into large company logos that are successful and analysing what they represent, taking them apart to see what principles they encompass.
Possibly look into logos that are unsuccessful, do they have any of the principles? what combinations?

10.

Finding clear definitions of each principle allows the reader to fully understand what the principles are and how they are executed.

11.

Consider scientific evidence that shows how our eye and brain are connected and work together, apply this to the principles and successful logos.

12.

Proximity is a key principle
Look into the diagram of the eye

13.

'The custom typeface, named “2012 Headline,” is an odd combination of characters vaguely looking like a melding of Greek stone carving and graffiti lettering. All letters are angular and slanted – with no curved strokes, save the cap and lowercase ‘O’ – which are also upright in design. (Perhaps these are intended to pay homage to the Olympic rings.) In fairness to the design, however, it is not intended for informational elements. It is meant to create awareness, impact and memorability as a headline typeface. 2012 Headline is combined with Futura (a much more legible typeface design) for textual content.

In addition to triggering controversy, the custom typeface for the 2012 London Games certainly carries on the tradition of designs that are striking and powerful. It remains to be seen if it will also be iconic.'